shopify analytics

 

DEVELOP SKILLS AND CONFIDENCE TO ENGAGE NEWS MEDIA

In face-paced, real world simulations geared to the issues of your organization and industry, you'll gain the ability to tell your story and confidently answer questions from the news media.

Both our essential skills and advanced level media training will give you the strategies and techniques you need to succeed with the media.

LEARNING OUTCOMES:

Messaging 

• Develop crisp quotes most likely to get used in a story • Turn your messages into sound bites • Protect yourself without saying “no comment”

Strategy 

• Understand the motives and needs of reporters • Position yourself to actually shape the final story • Avoid media “traps”

Interview Skills 

• Feel more comfortable in interviews • Explain complex issues in an easy-to-understand, memorable way • Stay on message to deliver strong sound bites • Adapt yourself flexibly to the needs of TV, radio or print reporters 

These sessions can be arranged at your offices or on-site at meeting sites. 

TAKE THE NEXT STEP